/* =========================================================
   The Ashley Kay Design Co.
   Bold Modernist — black / tan / cream
   ========================================================= */

/* ---------- Tokens ---------- */
:root{
  --bg:        #F5F2EB;
  --bg-alt:    #ECE7DC;
  --surface:   #FFFFFF;
  --ink:       #0E0E0E;
  --ink-soft:  #1F1F1F;
  --muted:     #555555;
  --line:      #DFD9CB;
  --line-2:    #CFC8B8;
  --gold:      #C9A777;
  --gold-deep: #A6884F;

  --serif: 'Instrument Serif', 'Cormorant Garamond', Georgia, serif;
  --sans:  'Inter', system-ui, -apple-system, 'Segoe UI', sans-serif;

  --container: 1200px;
  --gutter: clamp(1.25rem, 4vw, 2.25rem);

  --radius-sm: 2px;
  --radius:    4px;

  --t-fast: 180ms cubic-bezier(.2,.6,.2,1);
  --t-base: 320ms cubic-bezier(.2,.6,.2,1);
}

/* ---------- Reset ---------- */
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:var(--sans);
  font-size:16px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img,svg{display:block;max-width:100%}
button{font:inherit;cursor:pointer;border:0;background:none;color:inherit}
a{color:inherit;text-decoration:none}
ul{margin:0;padding:0;list-style:none}
p{margin:0}
h1,h2,h3,h4{margin:0;font-weight:400;letter-spacing:-0.01em}
.visually-hidden{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* ---------- Layout ---------- */
.container{
  width:100%;
  max-width:var(--container);
  margin:0 auto;
  padding-inline:var(--gutter);
}

/* ---------- Typography helpers ---------- */
.eyebrow{
  font-family:var(--sans);
  font-size:11.5px;
  font-weight:500;
  letter-spacing:0.22em;
  text-transform:uppercase;
  color:var(--gold-deep);
  margin:0 0 1.25rem;
}
.eyebrow::after{
  content:"";
  display:inline-block;
  width:28px;height:1px;
  background:var(--gold);
  vertical-align:middle;
  margin-left:.75rem;
  transform:translateY(-2px);
}

.section__title{
  font-family:var(--serif);
  font-weight:400;
  font-size:clamp(2rem, 4.4vw, 3.4rem);
  line-height:1.05;
  letter-spacing:-0.015em;
  color:var(--ink);
}
.section__title em{font-style:italic;color:var(--ink)}

.section__lede{
  font-size:1.0625rem;
  line-height:1.65;
  color:var(--muted);
  max-width:60ch;
  margin-top:1.25rem;
}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  gap:.5rem;
  padding:.85rem 1.4rem;
  font-family:var(--sans);
  font-size:.875rem;
  font-weight:500;
  letter-spacing:.04em;
  border-radius:var(--radius-sm);
  transition:background var(--t-fast), color var(--t-fast), border-color var(--t-fast), transform var(--t-fast);
  white-space:nowrap;
}
.btn--primary{
  background:var(--ink);
  color:var(--bg);
  border:1px solid var(--ink);
}
.btn--primary:hover{
  background:var(--gold-deep);
  border-color:var(--gold-deep);
  color:#fff;
}
.btn--ghost{
  background:transparent;
  color:var(--ink);
  border:1px solid var(--ink);
}
.btn--ghost:hover{
  background:var(--ink);
  color:var(--bg);
}
.btn--block{width:100%}

.link{
  font-size:.875rem;
  font-weight:500;
  letter-spacing:.04em;
  border-bottom:1px solid currentColor;
  padding-bottom:2px;
  transition:color var(--t-fast), border-color var(--t-fast);
}
.link--gold{color:var(--gold-deep);border-color:var(--line-2)}
.link--gold:hover{color:var(--ink);border-color:var(--ink)}

/* ============================================================
   HEADER
   ============================================================ */
.site-header{
  position:sticky;
  top:0;
  z-index:50;
  background:rgba(250,248,244,0.85);
  backdrop-filter:saturate(140%) blur(10px);
  -webkit-backdrop-filter:saturate(140%) blur(10px);
  border-bottom:1px solid transparent;
  transition:border-color var(--t-base), background var(--t-base);
}
.site-header.is-scrolled{
  border-bottom-color:var(--line);
  background:rgba(250,248,244,0.94);
}
.header__inner{
  display:flex;
  align-items:center;
  gap:2rem;
  height:78px;
}
.brand{
  display:flex;align-items:center;gap:.7rem;
  color:var(--ink);
}
.brand__mark{display:inline-flex;color:var(--ink)}
.brand__word{display:flex;flex-direction:column;line-height:1}
.brand__name{
  font-family:var(--serif);
  font-style:italic;
  font-size:1.35rem;
  letter-spacing:.005em;
}
.brand__sub{
  font-family:var(--sans);
  font-size:.6rem;
  letter-spacing:.32em;
  color:var(--muted);
  margin-top:.3rem;
  display:inline-flex;
  align-items:center;
  gap:.4rem;
}
.brand__dot{
  width:4px;height:4px;border-radius:50%;
  background:var(--gold);
  display:inline-block;
}

.nav{
  display:flex;
  gap:2rem;
  margin-inline:auto;
}
.nav a{
  font-size:.85rem;
  letter-spacing:.05em;
  color:var(--ink);
  position:relative;
  padding:.4rem 0;
  transition:color var(--t-fast);
}
.nav a::after{
  content:"";
  position:absolute;left:0;right:0;bottom:-2px;
  height:1px;background:var(--gold);
  transform:scaleX(0);transform-origin:left;
  transition:transform var(--t-base);
}
.nav a:hover{color:var(--gold-deep)}
.nav a:hover::after{transform:scaleX(1)}

.header__cta{padding:.6rem 1.1rem;font-size:.78rem}

.nav-toggle{
  display:none;
  width:36px;height:36px;
  flex-direction:column;
  justify-content:center;
  gap:5px;
  align-items:center;
}
.nav-toggle span{width:20px;height:1.5px;background:var(--ink);transition:transform var(--t-fast),opacity var(--t-fast)}
.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

.mobile-nav[hidden]{display:none}
.mobile-nav{
  display:flex;
  flex-direction:column;
  gap:1.25rem;
  padding:1.5rem var(--gutter) 2rem;
  border-top:1px solid var(--line);
  background:var(--bg);
}
.mobile-nav a{font-size:1rem;color:var(--ink)}
.mobile-nav a.btn--primary{color:var(--bg)}
.mobile-nav a.btn--primary:hover{color:#fff}
.mobile-nav .btn{align-self:flex-start;margin-top:.5rem}

/* ============================================================
   HERO
   ============================================================ */
.hero{
  min-height:auto;
  display:flex;
  align-items:center;
  padding:clamp(4rem,8vh,6.5rem) 0 clamp(3rem,6vh,5rem);
  position:relative;
  overflow:hidden;
}
.hero::before{
  content:"";
  position:absolute;
  inset:auto 0 0 0;
  height:1px;
  background:linear-gradient(90deg,transparent, var(--line) 20%, var(--line) 80%, transparent);
}
.hero__inner{
  max-width:980px;
  margin:0 auto;
  text-align:center;
}
.hero__title{
  font-family:var(--serif);
  font-size:clamp(2.6rem, 7.4vw, 6.25rem);
  line-height:1.02;
  letter-spacing:-0.02em;
  margin:1rem 0 1.75rem;
  color:var(--ink);
}
.hero__title em{font-style:italic;color:var(--ink-soft)}
.hero__sub{
  font-size:1.0625rem;
  line-height:1.65;
  color:var(--muted);
  max-width:62ch;
  margin:0 auto 2.4rem;
}
.hero__ctas{
  display:flex;justify-content:center;flex-wrap:wrap;
  gap:.75rem;
}

/* ============================================================
   TRUST BAR
   ============================================================ */
.trust{
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
  padding:1.4rem 0;
  background:var(--bg);
}
.trust__list{
  display:flex;
  justify-content:center;
  align-items:center;
  flex-wrap:wrap;
  gap:1rem 2.25rem;
  font-family:var(--sans);
  font-size:.78rem;
  letter-spacing:.18em;
  text-transform:uppercase;
  color:var(--ink);
}
.trust__list li{position:relative;padding-right:2.25rem}
.trust__list li::after{
  content:"";
  position:absolute;right:0;top:50%;
  width:6px;height:6px;
  border-radius:50%;
  background:var(--gold);
  transform:translateY(-50%);
  opacity:.7;
}
.trust__list li:last-child{padding-right:0}
.trust__list li:last-child::after{display:none}

/* ============================================================
   SECTION DEFAULTS
   ============================================================ */
.section{
  padding:clamp(4.5rem, 10vw, 8.5rem) 0;
  position:relative;
}
.section__head{max-width:780px;margin-bottom:clamp(2.5rem,5vw,4rem)}
.section__head--split{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:3rem;
  max-width:none;
  align-items:end;
}
.section__head--split .section__lede{margin-top:0}
.section__foot{
  margin-top:clamp(2rem,4vw,3rem);
  text-align:center;
}

/* ---------- Grids ---------- */
.grid{display:grid;gap:1.75rem}
.grid--3{grid-template-columns:repeat(3,minmax(0,1fr))}

/* ---------- Card base ---------- */
.card{
  background:var(--surface);
  border:1px solid var(--line);
  border-radius:var(--radius);
  position:relative;
  transition:transform var(--t-base), box-shadow var(--t-base), border-color var(--t-base);
}
.card:hover{
  transform:translateY(-3px);
  box-shadow:0 20px 40px -28px rgba(26,34,56,.25);
  border-color:var(--line-2);
}

/* ============================================================
   PRODUCTS
   ============================================================ */
.product{
  display:flex;flex-direction:column;
  overflow:hidden;
}
.product__media{
  aspect-ratio:4/5;
  background:var(--bg-alt);
  border-bottom:1px solid var(--line);
  position:relative;
  display:flex;
  align-items:center;
  justify-content:center;
  padding:2rem 1.75rem;
}
.product__body{
  padding:1.6rem 1.75rem 1.9rem;
  display:flex;flex-direction:column;
  gap:.5rem;
}
.product__name{
  font-family:var(--serif);
  font-size:1.6rem;
  line-height:1.1;
}
.product__price{
  font-family:var(--sans);
  font-size:.85rem;
  letter-spacing:.14em;
  color:var(--gold-deep);
  text-transform:uppercase;
}
.product__desc{color:var(--muted);font-size:.95rem;line-height:1.55;margin-bottom:.5rem;flex:1}
.product .link{align-self:flex-start;margin-top:.25rem}

.badge{
  position:absolute;
  top:1rem;left:1rem;
  z-index:2;
  font-family:var(--sans);
  font-size:.65rem;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:var(--gold-deep);
  background:var(--bg);
  border:1px solid var(--gold);
  padding:.4rem .65rem;
  border-radius:999px;
}

/* ---------- Mock document visuals (CSS-only) ---------- */
.mock{
  background:#fff;
  width:100%;
  aspect-ratio:8.5/11;
  box-shadow:0 14px 30px -22px rgba(26,34,56,.35);
  position:relative;
  padding:14% 12%;
  display:flex;flex-direction:column;
  gap:.6rem;
  border:1px solid var(--line);
}
.mock__band{
  position:absolute;left:0;right:0;top:0;
  height:18%;background:var(--ink);
}
.mock--executive{padding-top:24%}
.mock__line{height:6px;background:var(--ink);width:80%;border-radius:1px;opacity:.85}
.mock__line.short{width:50%;opacity:.55}
.mock__rule{height:1px;background:var(--gold);width:30%;margin:.4rem 0}
.mock__row{display:flex;gap:.5rem}
.mock__row span{height:5px;background:var(--ink);opacity:.25;flex:1;border-radius:1px}
.mock__row span:first-child{opacity:.6;flex:.3}
.mock__footer{
  position:absolute;left:12%;right:12%;bottom:10%;
  height:6px;background:var(--gold);opacity:.85;
}

.mock--bundle{padding:0;background:transparent;border:0;box-shadow:none;display:block}
.mock__stack{position:relative;width:100%;height:100%}
.mock__stack i{
  position:absolute;
  inset:0;
  background:#fff;
  border:1px solid var(--line);
  box-shadow:0 14px 28px -24px rgba(26,34,56,.35);
}
.mock__stack i:nth-child(1){transform:rotate(-7deg) translate(-10%,4%);background:linear-gradient(180deg,var(--ink) 0 22%, #fff 22%)}
.mock__stack i:nth-child(2){transform:rotate(-3deg) translate(-3%,2%);background:linear-gradient(180deg,var(--gold) 0 12%, #fff 12%)}
.mock__stack i:nth-child(3){transform:rotate(0deg);background:linear-gradient(180deg,var(--ink) 0 18%, #fff 18%)}
.mock__stack i:nth-child(4){transform:rotate(3deg) translate(3%,2%);background:linear-gradient(180deg,#fff 0 100%)}
.mock__stack i:nth-child(5){transform:rotate(7deg) translate(10%,4%);background:linear-gradient(180deg,var(--ink) 0 6%, #fff 6%)}
.mock__stack i::after{
  content:"";position:absolute;left:14%;right:14%;top:35%;
  height:2px;background:rgba(26,34,56,.18);box-shadow:0 8px 0 rgba(26,34,56,.12),0 16px 0 rgba(26,34,56,.1);
}

.mock--minimal{padding:18% 14%;gap:.5rem}
.mock--minimal .mock__hairline{height:1px;background:var(--ink);width:36%;margin-bottom:.6rem}
.mock--minimal .mock__title{height:10px;width:65%;background:var(--ink);margin-bottom:1rem}
.mock--minimal .mock__cols{display:flex;gap:.6rem;margin-top:auto}
.mock--minimal .mock__cols span{flex:1;height:30px;border:1px solid var(--ink);opacity:.4}

/* ============================================================
   INCLUDED
   ============================================================ */
.section--included{background:var(--bg)}
.features{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:0;
  border-top:1px solid var(--line);
  border-left:1px solid var(--line);
}
.features li{
  border-right:1px solid var(--line);
  border-bottom:1px solid var(--line);
  padding:2rem 1.75rem 2.25rem;
  display:flex;flex-direction:column;
  gap:1rem;
  min-height:200px;
  background:var(--bg);
}
.features__num{
  font-family:var(--serif);
  font-style:italic;
  font-size:1.5rem;
  color:var(--gold-deep);
  letter-spacing:.02em;
}
.features li p{
  font-size:1.0625rem;
  line-height:1.45;
  color:var(--ink);
  font-family:var(--serif);
  font-weight:400;
  letter-spacing:-.005em;
}

/* ============================================================
   SERVICES
   ============================================================ */
.section--services{background:var(--surface);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.service{
  display:flex;
  flex-direction:column;
  padding:2.25rem 2rem 2rem;
  gap:1rem;
  background:var(--bg);
}
.service--mid{
  background:var(--ink);
  border-color:var(--ink);
  color:var(--bg);
}
.service--mid .service__price{color:var(--gold)}
.service--mid .service__desc{color:rgba(250,248,244,.78)}
.service--mid .btn--primary{
  background:var(--gold);
  border-color:var(--gold);
  color:var(--ink);
}
.service--mid .btn--primary:hover{background:#fff;border-color:#fff;color:var(--ink)}
.service__price{
  font-family:var(--sans);
  font-size:.8rem;
  letter-spacing:.18em;
  text-transform:uppercase;
  color:var(--gold-deep);
}
.service__name{
  font-family:var(--serif);
  font-size:1.7rem;
  line-height:1.1;
  letter-spacing:-.005em;
}
.service__desc{
  color:var(--muted);
  font-size:.97rem;
  line-height:1.6;
  flex:1;
}
.services__note{
  margin-top:2.5rem;
  text-align:center;
  font-size:.85rem;
  letter-spacing:.05em;
  color:var(--muted);
}

/* ============================================================
   LEAD MAGNET
   ============================================================ */
.section--lead{background:var(--bg-alt)}
.lead{
  display:grid;
  grid-template-columns:1.1fr 1fr;
  gap:clamp(2rem,5vw,4rem);
  align-items:center;
}
.lead__head .section__title{font-size:clamp(2rem,4vw,3rem)}
.lead__form{
  display:grid;
  gap:.75rem;
}
.lead__form input{
  width:100%;
  background:var(--bg);
  border:1px solid var(--line-2);
  border-radius:var(--radius-sm);
  padding:1rem 1.1rem;
  font:inherit;
  color:var(--ink);
  transition:border-color var(--t-fast), background var(--t-fast);
}
.lead__form input:focus{
  outline:none;
  border-color:var(--ink);
  background:#fff;
}
.lead__form .btn{padding:1rem 1.4rem}
.lead__trust{
  font-size:.78rem;
  letter-spacing:.04em;
  color:var(--muted);
  margin-top:.25rem;
}
.lead__success{
  font-size:.95rem;
  color:var(--gold-deep);
  font-style:italic;
  font-family:var(--serif);
  margin-top:.5rem;
}

/* ============================================================
   GUIDE
   ============================================================ */
.section--guide{background:var(--bg)}
.guide{
  display:grid;
  grid-template-columns:1.1fr 1fr;
  gap:clamp(2rem,6vw,5rem);
  align-items:center;
}
.guide__price{
  margin-top:1.4rem;
  font-family:var(--serif);
}
.guide__price span{
  font-size:2.4rem;
  color:var(--ink);
  letter-spacing:-.01em;
}
.guide .btn{margin-top:1.5rem}

.guide-mock{
  aspect-ratio:3/4;
  background:var(--bg-alt);
  display:flex;align-items:center;justify-content:center;
  padding:clamp(1.5rem,4vw,3rem);
}
.guide-mock__cover{
  width:100%;height:100%;
  background:var(--ink);
  color:var(--bg);
  display:flex;flex-direction:column;
  padding:2rem 1.6rem;
  position:relative;
  box-shadow:0 30px 50px -30px rgba(26,34,56,.55);
}
.guide-mock__eyebrow{
  font-family:var(--sans);
  font-size:.65rem;
  letter-spacing:.32em;
  text-transform:uppercase;
  color:var(--gold);
}
.guide-mock__title{
  font-family:var(--serif);
  font-size:clamp(1.6rem,3vw,2.4rem);
  line-height:1.05;
  letter-spacing:-.01em;
  margin-top:auto;
  font-style:italic;
}
.guide-mock__rule{
  display:block;
  width:48px;height:1px;background:var(--gold);
  margin:1rem 0 .8rem;
}
.guide-mock__by{
  font-family:var(--sans);
  font-size:.7rem;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:rgba(250,248,244,.72);
}

/* ============================================================
   CONTACT
   ============================================================ */
.section--contact{
  background:var(--ink);
  color:var(--bg);
  padding:clamp(5rem,10vw,9rem) 0;
}
.section--contact .eyebrow{color:var(--gold)}
.section--contact .eyebrow::after{background:var(--gold)}
.contact{text-align:center;max-width:780px;margin:0 auto}
.contact__title{
  font-family:var(--serif);
  font-size:clamp(2.2rem,5.4vw,4.4rem);
  line-height:1.04;
  letter-spacing:-.015em;
  margin-bottom:2.25rem;
}
.contact__email{
  font-family:var(--serif);
  font-style:italic;
  font-size:clamp(1.4rem,2.8vw,2rem);
  margin-bottom:1.5rem;
}
.contact__email a{border-bottom:1px solid var(--gold);padding-bottom:4px;color:var(--bg)}
.contact__email a:hover{color:var(--gold)}
.contact__links{margin-bottom:2.25rem}
.contact__links a{
  font-size:.85rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--gold);
  border-bottom:1px solid rgba(184,150,90,.4);
  padding-bottom:3px;
}
.contact__links a:hover{color:#fff;border-color:#fff}
.contact__loc{color:rgba(250,248,244,.6);font-size:.9rem}

/* ============================================================
   FOOTER
   ============================================================ */
.footer{
  background:var(--ink);
  color:rgba(250,248,244,.55);
  border-top:1px solid rgba(255,255,255,.08);
  padding:1.6rem 0;
  font-size:.78rem;
  letter-spacing:.06em;
}
.footer__inner{display:flex;justify-content:space-between;align-items:center;gap:1rem;flex-wrap:wrap}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 960px){
  .nav, .header__cta{display:none}
  .nav-toggle{display:inline-flex}
  .header__inner{justify-content:space-between;height:68px}
  .section__head--split{grid-template-columns:1fr;align-items:start;gap:1.5rem}
  .features{grid-template-columns:repeat(2,1fr)}
  .grid--3{grid-template-columns:1fr 1fr}
  .lead, .guide{grid-template-columns:1fr}
  .guide__visual{order:-1;max-width:360px}
}

@media (max-width: 640px){
  .container{padding-inline:1.25rem}
  .header__inner{height:62px}
  .brand__name{font-size:1.15rem}
  .brand__sub{font-size:.55rem;letter-spacing:.28em}
  .hero{min-height:auto;padding:5rem 0 4rem}
  .hero__title{font-size:clamp(2.4rem,11vw,3.6rem)}
  .hero__sub{font-size:1rem}
  .hero__ctas .btn{flex:1}
  .trust__list{gap:.6rem 1.1rem;font-size:.7rem}
  .trust__list li{padding-right:1.1rem}
  .trust__list li::after{width:4px;height:4px}
  .section{padding:4rem 0}
  .section__title{font-size:clamp(1.85rem,8vw,2.4rem)}
  .grid--3{grid-template-columns:1fr;gap:1.25rem}
  .features{grid-template-columns:1fr}
  .features li{min-height:0;padding:1.6rem 1.4rem}
  .product__media{aspect-ratio:4/3;padding:1.4rem}
  .footer__inner{justify-content:flex-start;flex-direction:column;align-items:flex-start;gap:.4rem}
  .lead__form{gap:.6rem}
}

@media (prefers-reduced-motion: reduce){
  *{transition:none !important;animation:none !important;scroll-behavior:auto !important}
}